Ice cream was an interesting brand extension.
The company paid $500K worth of stock (at the time, stock was $.10/share) to a New York area company to produce the ice cream and market it in the New York area.
That investment has since been written down to $125K on the company's books as 'ice cream intangibles' so hard to argue that it was successful.
It is interesting that you can still buy the ice cream, I suspect this is still the original inventory.
You can't find the word 'ice cream' in its description of its business in its SEC filings.
Certainly, k-cups is a more logical extension, but it has missed the milestones stated in the initial PR. The company spent resources in the spring on k-cup advertising without having a completed product or committed distribution, not good management IMO.
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