These amino acids that are targeting recovery, endurance, and performance (beta-alanine, isoleucine, glutamine and arginine) aren't just good for athletes... They're also good for a whole host of nutritional deficiency problems, like neuropathy... There's a ton of folks that will benefit from this beverage, and will gladly pay $36 a case for the relief... and the electrolytes and hydration are always an issue for the elderly... The alternatives are often unpalatable... This will be a welcome alternative...