J.C. Penney to launch plus-sizes concept Sep 15 2015, 13:06 ET | About: J.C. Penney Company Inc. (JCP) | By: Clark Schultz, SA News Editor [Contact this editor with comments or a news tip]
J.C. Penney (JCP) will debut a plus-sizes format with the launch of The Boutique in 12 test markets next month.
The retail chain plans to incorporate The Boutique concept into its website as well.
The increased push into plus-sizes falls in line with an accelerated pace of innovation at JCP.
Exactly. Of course the village idiot will tell you all analysts who upgrade JCP are morons.
I think this is delicious. Marvin Ellison is not to be brushed off, he will turn this WAY around and I can already see JCP making Kohls the next Mervyns.