To me, shareholders come first and by them not addressing the concerns, they are (unfortunately) looked at as guilty IMO.
My point is - don't give a half-hearted effort, pick a freakin path and deliver/excel at it.
If we take a poll, I am fairly certain that only 2 out of 10 folks would believe this Chinese JV partner is real. That is the reality / belief out there. WHY wouldn't they rush to change that perception if they were telling the truth ?