I don't want to look at it again now - - - but - - - at the time I was convinced that it was almost a "paid" post.
One of those things ( like WHO's WHO ) where you pay them to include your name in a "prestigious" list, and you can quote it ( blah blah blah ) to your friends , bragging that you're in WHO's WHO .
Of course you gotta buy the bound hardcover list ( which is where the scam makes its money ) to show it off to your friends.