Following breadcrumbs that hint at big things without specifying what they are has been the problem here all along:
Spring break promotion PR mentions follow ups will occur in Texas & Florida. Everyone freaked out that those would be new expansion markets coming, but never happened.
Key Account manager Kiersten Slader was so busy and successful signing Coffee Boost accounts the company was having trouble keeping up with her. So many new accounts had been signed that not only was large scale production going to happen, there had to be additional production dates added to handle even more accounts because we had maxed out the production dates we had. Then there needed to be a silent period and everyone speculated it was NDAs because of those accounts, so they must be big national accounts...now Coffee Boost is on the back burner, having never been placed in stores since all those breadcrumbs.
Vitamin Creamer is being tested by Nestle/White Wave per the Conference Call and bottles are released looking exactly like a Nestle bottle design. Big name drop of large companies but nothing comes to fruition and now placed on the back burner.
"Giants in the shadows" are owners of Vitamin Fizz and will be advising behind the scenes. Well the names were correct that sere speculated of who owned Fizz, but outside of the Drink King guy putting some products in NY delis with no other support, doesn't appear to be anything done by any of them, except for Darin Ezra, who has been making $10K a month from us with the Power Brands contract, but just stated stated on Twitter he has nothing to do with Minerco and just markets beverages for a fee. Gary Smith of Big Red only seems to have just sold us part of his stake in the brand. The conference call was delayed for a special guest to be able to be part of it, but it was just a recording of Dan Ginsberg talking about the brand and why he took an interest in it, which led people to say he had bought a stake in MINE along with the other Vitamin Fizz owners, but it appears he only has a stake in Fizz privately.
The celebrity with the biggest online following was in negotiations for an endorsement, according to the conference call, everyone freaks out and speculates it's Katy Perry, Lady Gaga or someone else huge. Plus you have to figure based on that crumb and being BICOASTAL that the launch of Fizz (and the coffee boost piggbyback that never happened) was going to be huge. We had to jncrease the A/S then for the celebrity endorser and all the other endorsers lining up to partner, but want shares as compensation. In the end, not sure if DJ Sophia Lin got any shares, but that and a few ads on Seacrest's radio show through Clear Channel is all that happened, because somehow it didn't make sense to have a big endorser if we were just rolling out in a couple markets...but that crumb trail was left to make us speculate until after the A/S to really convert notes.
Fizz going INTERNATIONAL, true but so far only 50ish stores in the UK and it turns out that opening new markets is very cost intensive, so very strange timing to do so now but made people think huge expansion and more large revenues when announced.
Shares being returned to treasury gave lots of people the impression the share structure had been dealt with and maybe there was some financing in place due to the HUGE game changing account. Someone on this board stated that based on this breadcrumb there would definitely never be a need to reverse split because tons of big shareholders were being converted to preferred shares to earn 8% interest. Well a small amount of shares has been returned and now the stock is splitting 100:1.
Power Brands New York office was a crumb that meant this was going to be huge and big Wallstreet banks were going to be close that wanted to invest in our MONSTER company. Well the product launched in New York, which still doesn't seem like much is going on and now the big I institutional investors are being talked about again without any factual evidence to help justify the R/S.
THC couldn't even get a trademark and is on the back burner.
Avanzar was supposed to bring in $450K a month based on projections that justified the purchase. Not even close based on the fjnancial reports, they just muddied up how much Fizz revenues are brought in.
Uplisting and share buybacks have been mentioned to entice investors, but at minimum were way premature to discuss in April 2014. This R/S will not bring value anywhere close to being able to uplisting. Plus the price was supposed to only be addressed after the other uplisting requirements were meant. Those breadcrumbs led people to believe a R/S would not happen at the time that it is now taking place.
Terms like HUGE, MONSTER, exponential growth are thrown out there and there has not been much to justify that. Fizz is in a decent amount of stores for just launching the product and expecting paced growth, but through huge costs to do so that burnt through the budget. They are highly charged words, just lime game changing, which still remains to be seen on this mystery account that supposedly was in production 3 months ago.
At minimum, if it isn't willful, business plans change at an amazing rate around here and as I've said many times before, a policy where plans aren't announced until they've happened would be great, but instead breadcrumbs are put out that lead to speculation about all these things happening and the company hides behind stating they can't detail anything because of their policy. If these things are all said in good faith and the business plan is always that far off from what comes to fruition, I'd say why bother investing on what's said and invest only on the financials and actual results, because what they're saying doesn't equate.
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