Yes,he knew this dilution was coming so why not put out a piece of news to soften the blow. Now you have people that got shares for .001 or less that will sell at 002 for there 100% profit instead of 002 to .004 which would be better, all it would have taken is a simple piece of news. Something about the financing for the marketing would be nice after all where did we get the money to do the 45 days of commercials he said he planned for July. Maybe it's not dilution but who would be selling this low and this many shares. It's not that hard to come out with just one piece of news every month to show us the developments of the company and slowly grow the stock.
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