I used to put a lot of value in the fact that Vanis bought those shares on the open market, but I don't anymore.. He is a smart guy, and had to know the price action of his companies stock. I am positive he has made his money on it, and those buys were most likely placed as a way to entice investors during that incredible run during the 'pot rush 2014'..
In reality it was most likely nothing more than an illusion..