RE "before any significant dilution will occur from the newly authorizes share."
It's not simply the act of dilution occurring that's the problem.
It's the market knowing it's coming!
"The market" is a future discounting mechanism.
In other words, it anticipates.
EVERY time PPHM has increased the authorized they use them.
The recent ATM filing, AND the proposal for increasing the authorized are HUGE black clouds over this little stock, and it keeps buyers at bay. All you have to do is look at the path down for the share price even after positive PR's.
Bottom line, saying "the add'l shares are of little importance"
is simply not true if you care about the stock price.