I highly doubt that TRTC is selling IVXX at cost. It is a totally different thing than the Edible Gardens situation. EG was trying to penetrate a long existing and extremely competitive market that already didn't have high margins.
The competition for IVXX isn't the same. Proper licenses are needed so not just anyone can do it. Furthermore, margins for mj are much higher overall so even if they wanted to get their foot in the door by giving a lower price, they still would be able to price it at a profit. Now, we all know that profit has to be reinvested back into the company for now, but IVXX is currently helping them, not hurting them on the balance sheets.
I actually don't think they need to lower the price at all anyway. IVXX products are of high quality and the packaging is very nice. Just by carrying it, dispensaries will be able to make money, but the real upside is that dispensary owners can be investors. The best way for dispensaries to cash in would be to buy lots of shares of TRTC and then push the product. I'm sure this is how TRTC is having such an easy time gaining acceptance in so many dispensaries. The beauty is that the only way this process slows down is when the share price gets too high for dispensary owners to buy cheap shares and by then TRTC will have already become the Budweiser of cannabis. JMHO.
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