What he posted as DD was company supplied information and that isn't real DD.
Just parroting a company press release means very little.
The quarterly report that was issued was a complete joke - Zale failed to state what the mysterious marketing services were that appeared as revenue and who the marketing services were for - there isn't any mention of a contract that can be verified.
And what in the world did ZMRK sell to generate any revenue.
Zale has issued press releases about Crayola and now M&Ms - what is next a fine jewelry line from Mattel?
You can purchase the "Crayola Jewelry Boutique and Bead Studio Kit" at Walmart for $29.
People are going to associate Crayola jewelry with something for children not fine jewelry.