It's very simple business. Mo has a huge Vegas network to include the UFC. EQ also has an already developed energy drink and patented energy tablets which alleviates a TON of work for Timbaland if he wants to add energy drinks to his arsenal. It doesn't matter what EQ is worth monetarily because with Timbalands marketing and distribution networks he can turn nothing into something overnight. Both Mo and Timbaland have a targeted entertainment customer and pair perfectly. Now he would have energy products and alcohol, seems like a smart business move to me. All my opinion of course, but anyone who understands business can clearly see the potential here.
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