Replies to post #74312 on Electronic Cigarettes International Group Ltd fka

[SROCK72]

You bet, they are getting there. Q3 should be even better based on the work that has been done and direction they are going in.

They still need to get their Professional Fees & Admin Expenses down but they sure made some headway on that. Glad they are breaking down their SG&A expenses in more detail on the reports now.

Now they need to increase gross profits (increase sales) to justify their remuneration (salaries, benefits, and stock based compensation).

Things are looking much better today than they were three months ago and we are in a different universe from where they were six months ago...

PPS increase will be muted based on all the warrants out there that will be exercised above $0.45, but even factoring in the stock dilution we are extremely undervalued right now.