Jld, let's face it, nothing remains constant.
Part of the S&A costs rising was the point I made earlier that they increased advertising by $.5 million this quarter.
As long as you agree with my math, I am in agreement with you prediction that ROX will need 20% - 25% revenue growth to get there.
Only thing is I am much more positive about when it's going to happen.
ROX is putting the pedal to the metal. They are selling Jefferson's as fast as inventory will allow them. If you noticed, they drew down on inventory.
The Q pointed out they will be using borrowed money to buy $7 million of whiskey inventory, which will bring their inventory to record levels; over $26 million.
The revenue rate of increase is accelerating fast. Just by applying today's YoY percentage increase which is growing bigger ever quarter leads me to believe that they may go GAAP black next quarter, but will definitely go GAAP black during the holiday quarter when they should set record revenue number by busting through $20 million for the first time ever.
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