LoL. Guess my unsophisticated self shouldn't of grabbed the 44's to sell at 51.
Only comment is that perhaps you should buy yourself one of those 'competing' products and get a better sense of the kinds of 'barriers to entry' that might exist. Then let me know what kind of market penetration potential would cost / look like. Lastly, what resources would be needed for international expansion.
While you inference yourself as a 'sophisticated investor', you missed out on an 60% run in a little under 2 months.
Okay...all that aside. Can you identify a competing product that gets good reviews? I'm 'in the market' !! ;-)