Cecil the Lion Beanie Baby hitting shelves to ‘raise awareness’: Ty Warner
A “Cecil the Lion” Beanie Baby is due to hit store shelves next month with proceeds going toward wildlife conservation, toy manufacturer Ty Warner has announced.
Mr. Warner, founder and chairman of of Ty Inc., the manufacturer and distributor of Beanie Babies, has pledged 100 percent of profits to WildCRU, Oxford University’s Wildlife Conservation Research Unit, which had been monitoring Cecil with a GPS tracker since 2008, the New York Daily News reported.