I agree, Low, a target of 500,000 copies the first year would be great. Remember, at a gross profit of $50 for each set sold wholesale, this means profits of $25,000,000. Assuming some sales at $149 retail, and a few sales of art and other books to cover the taxes, this means EPS of over $2!. At only a PE of 10, that gives us our $20 stock. Sweet.