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SurgeGuy2.0

08/06/15 12:25 PM

#318902 RE: Hattori Hanzo #318899

Interesting, not according to this article right?


UltraFlix launches HDR Streaming Service

Although it doesn’t seem to have notched up a great deal of awareness with consumers yet, the buzz phrase in the TV world right now is High Dynamic Range (HDR) video. And that buzz just got another bit louder with the announcement this week by US video streaming platform UltraFlix that it’s going to start adding HDR to its some of its video streams.

I’ve previously covered HDR technology and what you need to do to get it, but briefly it’s a new picture system designed to add more quality to the pixel quantity you get with 4K UHD (though it actually also works with standard definition and HD content).



It does this by providing enhanced brightness/contrast and a wider colour range than the traditional video signals we’ve been stuck with for decades now.

More HDR please!

The only problem with HDR right now, as with any new video technology that depends on software content as well as hardware, is that while it can certainly deliver brilliant results, there isn’t currently much of it to watch. In fact, before the UltraFlix announcement the only widely available HDR source was Amazon, which as I reported last month has made a couple of TV shows available in HDR to people who use its app on Samsung’s latest high-end, HDR-capable SUHD TVs.

However, UltraFlix did score a content coup in March when it bagged the rights with Paramount to stream Interstellar in 4K UHD ahead of anyone else. So if the platform can manage to combine a few more such content deals with its increasingly strong picture quality/technical story, it may really start to make a name for itself - especially if it continues to be the case that there’s precious little other native 4K content around for all those millions of people already buying 4K TVs to chase.



Seems very clear Ultraflix is on the cutting edge...oh my.....