They believe in what they are doing.
The problem is that they make way more money selling shares than they actually would trying to run a viable business and that's what their belief is.
This company might have even had a good idea (I doubt it) but the massive stacks of convertible debt put more pressure on the PPS than the management can even do by selling their small portions.
Not to mention, just about every press release since May is pure fluff. Partnerships, Mergers, acquisitions, joint ventures, dividends, starbucks of pot, clinical trials, veterans, children, etc., etc..
A few quick phone calls or emails blow so many holes through this story, that it looks like a down range target at a sharp shooter competition.
There will be nothing in the financial report that backs up all these wonderful claims, just more and more and more and more shareholder debt....
6 name changes, 4 reverse splits (with the last one at 20k:1).
7 and 5 on deck.
good luck.