Yep..that's him...I wonder how many he's going to sell. Seems the fellows at the top here knew this was coming and sold some last year/early this year IMO. Maybe they knew buying up a bunch of brands/stores wouldn't pay off so they built up the story to sell their shares. Now former owner of Cherry Berry is likely left to sell for near pennies/share.
On the other hand....maybe SWRL makes a nice profit in the next Q...Summer months and all.