Doing things 'right' is what Michael Dell said in 'under-promise and over-deliver'. What THCZ could have done historically in this regard, and gained more respect, would have been:
1. wait until the Canadian distributor gets their corporate documents established, takes possession of RMH, gets product on some shelves, and then announce the "1-mill can Canadian/International distributorship showing actual cans on deal-established retail shelves in Canada"
2. Wait until the car driver actually races, get some footage/photos of him/THCZ decals, and then make a PR of sponsorship with photos/video.
This hurried push to do things in such a sloppy fashion just exacerbates everything that is wrong with THCZ.
Oh yea, WHERE ARE THE AUDITED FINANCIALS?