Replies to post #26769 on 22nd Century Group Inc (XXII)

[Atlanta1]

probably cheaper than an ineffective IR firm.

as we speak, $XXII try to muster a little upside momentum

[jockinmikeg]

Cheap marketing expense. At least they are trying to get the word out. The content was good.

[linuspop]

I can think of much better use of $20k for marketing purposes than an overview of a company on a website no one reads. Namely, hiring an enthusiastic 20-something to go around and pitch Red Sun to small store owners for 6 months. Make it commission-based and regional, and save the chain store pitching to a more seasoned pro. Personality and ability to articulate why Red Sun is worth stocking in these store is all that is needed (no need to be a college grad/marketing guru). To a fun-loving 20-something who works at Walmart/waitress/etc, this job would sound like freedom/opportunity. Base salary/wage should be low with incentives for making the sale. JMHO. I think Henry was doing something like this on the West Coast. I'd rather see our precious cash reserves spend on substance, not fluff. Bonny/BAT/Barrack know about us...so we shouldnt be acting like a penny stock scam to get attention. We just needs some sales and partnerships and our stock will take care of itself.