I just spoke with Elizabeth via FB asking these questions. Here are the answers to help clear this up for you:
"We started out with a coming soon message but since we released the site mainly to investors and are not marketing it yet, we figured we would just have it in "ready mode" rather than to add "coming soons" to pages."
From a marketing standpoint i tend to agree with her. The only people analyzing this site in and out currently are the shareholders freaking out about no app yet. If we had outsiders coming in numbers searching for the app it would be a different story, but they don't know it exists yet!
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