Replies to post #9327 on Keeping It Simple

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FIT lock up period

6/18 36,575,000 shares of Class A common stock sold in this offering

Dec 19th, or there about, 169,146,930 shares unlocked
_________________________________________________

http://www.sec.gov/Archives/edgar/data/1447599/000119312515227173/d875679d424b4.htm

SHARES ELIGIBLE FOR FUTURE SALE

Following the completion of this offering, based on the number of shares of our capital stock outstanding as of March 31, 2015, we will have a total of 36,575,000 shares of our Class A common stock outstanding and 169,146,930 shares of our Class B common stock outstanding.

Of these outstanding shares, all of the 36,575,000 shares of Class A common stock sold in this offering will be freely tradable, except that any shares purchased by our affiliates following this offering, as that term is defined in Rule 144 under the Securities Act, would only be able to be sold in compliance with the Rule 144 limitations described below. Shares of our Class B common stock are convertible into an equivalent number of shares of our Class A common stock and generally convert into shares of our Class A common stock upon transfer.


beginning on the date of this prospectus, the 36,575,000 shares sold in this offering will be immediately available for sale in the public market;

beginning 181 days after the date of this prospectus, subject to extension as described in the section titled “Underwriters,” 169,146,930 additional shares will become eligible for sale in the public market, of which 86,990,214 shares will be held by affiliates and subject to the volume and other restrictions of Rule 144, as described below; and the remainder of the shares will be eligible for sale in the public market from time to time thereafter subject to vesting and, in some cases, to the volume and other restrictions of Rule 144

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FIT

37.35

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Fitbit (FIT) Stock Closes Lower After Microsoft Announces New Band


NEW YORK (TheStreet) -- Shares of Fitbit (FIT) fell 4.5% to close at $36.40 on Tuesday after Microsoft (MSFT) announced the new version of its Microsoft Band wearable fitness tracker.

The second generation Microsoft Band is a fitness tracker that packs 11 sensors into a wristband to help users track their fitness. Like Fitbit trackers, the Band can track the number of steps a user takes, the quality of their sleep, and changes in elevation.

The Microsoft Band can also track user's VO2 max, or the maximum volume of oxygen an athlete can use, a statistic that typically requires a lab setting to measure.


In addition to fitness tracking features the Microsoft Band includes Cortana, the software giant's virtual assistant. The device also includes other smart watch features including email, text, and calendar notifications.

Through partnerships with TaylorMade the Microsoft Band can also give users detailed maps about golf courses and help them include their golf game. Partnerships with Lose It and MyFitnessPal give users options for tracking their data, while Starbucks (SBUX) and Uber let users pay for their coffee or rides with the smart device.

The Microsoft Band is available for pre-order now for $249.99, the same prices as the Fitbit Surge, which offers some features that are similar to those found in Microsoft's device.

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Fitbit (FIT) Advances Ahead of Its Q3 Print; Analyst Expects 'Beat and Raise'
7:53 AM ET, 11/02/2015

Fitbit (NYSE: FIT) shares gained early on Monday ahead of the release of its Q3 results after the market close. Consensus calls for EPS of $0.10 on revenue of $350.97 million. In the view of analyst Brad Erickson of Pacific Crest, a "beat and raise" is required to maintain the stock, and he expects the company to deliver. "While a beat and raise will be required to maintain the stock ... to move the stock higher, we believe investors will need to see further evidence of how corporate wellness can drive sustainable upside to the business going forward. The company has announced over 20 new corporate wellness wins recently and we will be looking for additional color as to how the pipeline is looking for 2016. Expectations have risen during the quarter with the stock up 27% since our Sept. 14 initiation, and while a lot is expected for both the holiday quarter and now more on the corporate wellness side, we think the company can and will deliver on both fronts," said Erickson

[eastunder]

FITBIT Lock up

Lockup Period (days) 180
Lockup Expiration 12/15/2015


beginning 181 days after the date of this prospectus, subject to extension as described in the section titled “Underwriters,” 169,146,930 additional shares will become eligible for sale in the public market, of which 86,990,214 shares will be held by affiliates and subject to the volume and other restrictions of Rule 144,

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FIT Intraday

PPS: 25.90



Intraday

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FIT

Shifting? On the pinch?

2/22 earnings call

$16.00 +1.10 (+7.38%) on 4,129,042 Above Avg Vol

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Fitbit (NYSE: FIT) reported Q4 EPS of $0.35, $0.10 better than the analyst estimate of $0.25. Revenue for the quarter came in at $711.6 million versus the consensus estimate of $647.82 million.

*** Fitbit sold 8.2 million connected health and fitness devices in Q4 and 21.4 million in FY15.

GUIDANCE:

Fitbit sees Q1 2016 EPS of $0.00-$0.02, versus the consensus of $0.24. Fitbit sees Q1 2016 revenue of $420 - $440 million, versus the consensus of $484.6 million.

Fitbit sees FY2016 EPS of $1.08-$1.20, versus the consensus of $1.14. Fitbit sees FY2016 revenue of $2.4 - $2.5 billion, versus the consensus of $2.4 billion.

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FIT Intraday


13.19


Intraday








Piper Jaffray downgraded Fitbit (NYSE: FIT) from Overweight to Neutral with a price target of $14.00 (from $24.00) following challenging

SunTrust Robinson Humphrey analyst Robert Peck lowered his price target on Fitbit (NYSE: FIT to $20.00 (from $25.00) but maintained a Buy rating following solid Q4 results but lower Q1 guidance.

Baird downgraded Fitbit (NYSE: FIT) from Outperform to Neutral with a price target of $16.00 (from $30.00).

Oppenheimer analyst Andrew Uerkwitz reiterated an Outperform rating and $25 price target on Fitbit (NYSE: FIT), saying they would be buyers on weakness following the company's Q4 report and lower Q1 guidance.

Leerink Partners downgraded Fitbit (NYSE: FIT) from Outperform to Market Perform with a price target of $18.00 (from $33.00).

Mizuho Securities maintained a Buy rating on Fitbit (NYSE: FIT), and cut the price target to $20.00 (from $38.00),

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FIT 15.36 Gap / Track

Open Gaps

Direction Date range
up Apr-13-2016 15.36 to 15.75

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FIT Intraday





Intraday

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FIT

cpps: 14.24


Open Gaps

Direction Date range
down May-05-2016 16.44 to 15.2


(L's 12.28 13, 13.36, 13.52)

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Fitbit, Garmin, GoPro Get Lift From Best Buy's Q2 Earnings Report

http://www.investors.com/news/technology/click/fitbit-garmin-gopro-get-lift-from-best-buys-q2-earnings-report/

PATRICK SEITZ
12:12 PM ET

Wearable device makers Fitbit (FIT), Garmin (GRMN) and GoPro (GPRO) saw their shares rise on Tuesday after consumer electronics retailer Best Buy (BBY) reported better-than-expected fiscal Q2 sales.

Best Buy management pointed to wearables as one of the company's growth segments, sparking a surprise increase in same-store sales in the quarter ended July 30.

Fitbit, which makes wearable fitness trackers, saw its shares rise more than 4%, near 15, in early afternoon trading on the stock market today.

Garmin, which makes GPS devices along with wearable activity trackers and sports watches, saw its stock climb 1.6%, near 54, intraday.

GoPro, which makes wearable action cameras, saw its shares also rise more than 3%, below 16, intraday.

Best Buy shares shot up nearly 19% in early afternoon trading.

Fitbit, Garmin and GoPro are gearing up for the holiday shopping season. Health and fitness devices are expected to remain hot categories this Christmas. Fitbit is widely expected to release several new devices this fall. Meanwhile, GoPro is scheduled to release its Hero 5 camera and Karma flying-camera drone this holiday season.

Other companies chasing the hot wearables category include watchmaker Fossil Group (FOSL) and Apple (AAPL), which sell smartwatches. Apple is rumored to be releasing its second-generation Apple Watch this fall.

Fossil rose 1.7% intraday while Apple climbed fractionally.

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Fitbit Can Seek to Knock Jawbone Out of U.S., Agency Says

http://www.bloomberg.com/news/articles/2016-09-08/fitbit-can-take-steps-to-knock-jawbone-out-of-u-s-agency-rules

Two Fitbit patents revived at International Trade Commission

Fitbit retains market dominance even amid legal fights

Fitbit Inc. won a new round in its tit-for-tat legal fight with Jawbone Inc. Thursday after a U.S. trade agency revived patent-infringement claims regarding the wearable fitness devices, increasing the headaches for long-beleaguered Jawbone.

A trade judge was wrong to say two Fitbit patents covered ideas that weren’t eligible for legal protection, the U.S. International Trade Commission in Washington said in an opinion posted on its electronic docket. It upheld the judge’s findings that a third Fitbit patent is invalid.

The decision means that Fitbit can pursue an effort to block Jawbone’s Asia-made products from the U.S. market. The revived case doesn’t guarantee a victory, though -- the commission said the judge was premature in making his decision and ordered the case remanded for further investigation. A final decision is unlikely before next year.

Jawbone said it expects the judge will again find the patents invalid. “We also believe the judge will find Fitbit’s patents are not infringed by any Jawbone products and that Jawbone’s own patents predate the patents Fitbit is trying to assert,” Jawbone said in a statement.

Protecting Innovations

Fitbit predicted it would be victorious. “We are confident in the strong legal bases underlying our patent infringement claims” and the company will continue “to protect the innovations central to our product offerings,” Fitbit said in a statement.

The fight started in May 2015, when Jawbone filed a civil suit claiming Fitbit pilfered employees and critical inside information. It followed up by filing an ITC case claiming Fitbit infringed its patents and stole trade secrets. Fitbit retaliated with this case.

Jawbone, whose parent company is Aliphcom, is appealing a decision that some of its patents are invalid, and is seeking to overturn a different trade judge’s Aug. 23 findings that no secrets were stolen.

Each has accused the other of nefarious actions. Jawbone says Fitbit is fighting unfairly to knock out a competitor, while Fitbit says Jawbone turned to the courts and ITC only because it was losing in the marketplace.

“The tide has turned in favor of Fitbit,” said Matt Larson, a legal analyst with Bloomberg Intelligence in Washington. He said it gives Fitbit more leverage in any settlement talks.

Wearable Devices

Manufacturers shipped 22.5 million wearable devices in the second quarter, according to International Data Corp.

Despite increasing competition coming from cheaper Chinese options and higher-end smartwatches, Fitbit has remained dominant in the wearables market. In the second quarter of this year, Fitbit had a quarter of the market for wearable devices, while Jawbone has long since fallen out of the top five. Fitbit beat analysts estimates this past quarter, with revenue growing 46 percent from a year earlier.

The revived Fitbit patents involve a wearable heart rate monitor and the ways to operate a portable monitoring device.

Jawbone, a pioneer yet long-troubled maker of activity trackers, has faltered as competition has picked up from players like Fitbit and tech giants like Apple Inc. and Alphabet Inc.’s Google. Earlier this year, there were reports that the closely held company put its speakers up for sale. Later, it was reported that Jawbone had tested the market for buyers. In November, Jawbone cut 60 employees, or 15 percent of its workforce and closed its New York office.

The case is In the Matter of Certain Wearable Activity Tracking Devices, 337-973, U.S. International Trade Commission (Washington).

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FIT

$15.69 +0.93 (6.30%)on 6,175,128 Above Avg

Mizuho Securities analyst, Betty Chen, reiterated her Buy rating on shares of Fitbit (NYSE: FIT) after hosting two days of investor meetings with FIT CFO William Zerella. The analyst walked away with more confidence in FIT's long term opportunity to maintain dominant share within the growing global market for wearables while pursuing opportunities in the healthcare industry.

The analyst believes that FIT’s 4 new product launches provide compelling features that should compete well in the connected fitness space and serve as key 2H/Spring ‘17 catalysts. No change to price target of $20.

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Fitbit (NYSE: FIT) reported Q3 EPS of $0.19, in-line with the analyst estimate of $0.19. Revenue for the quarter came in at $503.8 million versus the consensus estimate of $506.93 million.

GUIDANCE:

Fitbit sees Q4 2016 EPS of $0.14-$0.18, versus the consensus of $0.75. Fitbit sees Q4 2016 revenue of $725-750 million, versus the consensus of $985.1 million.

Fitbit sees FY2016 EPS of $0.55-$0.59, versus the consensus of $1.18. Fitbit sees FY2016 revenue of $2.32-2.35 billion, versus the consensus of $2.58 billion.

_________________________________________________________________

Fitbit Reports Third Quarter Revenue Growth of 23% to $504M, GAAP Diluted EPS of $0.11, and Non-GAAP Diluted EPS of $0.19

SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit, Inc. (NYSE: FIT), the leader in the connected health and fitness market, today reported revenue of $504 million, GAAP diluted net income per share of $0.11, non-GAAP diluted net income per share of $0.19, GAAP net income of $26 million, and Adjusted EBITDA of $81 million, for its third quarter of 2016.

“I am pleased to see positive reception for our new products launched in the third quarter. We are attracting new customers while our existing ones are upgrading their devices, underscoring the strength of the Fitbit brand and growing relevancy of wearables as part of consumers’ everyday lives,” said James Park, Fitbit co-founder and CEO. “We continue to grow and are profitable, however not at the pace previously expected. We are focused on improving the utility of our products and integrating more deeply into the healthcare ecosystem and believe we can leverage our brand and community to unlock new avenues and adjacencies of growth.”


Third Quarter 2016 Financial Summary

http://www.streetinsider.com/Press+Releases/Fitbit+Reports+Third+Quarter+Revenue+Growth+of+23%25+to+%24504M%2C+GAAP+Diluted+EPS+of+%240.11%2C+and+Non-GAAP+Diluted+EPS+of+%240.19/12198912.html


Third Quarter 2016 Financial Highlights

Revenue increased 23% year-over-year to $504 million

U.S. comprised 72% of Q316 revenue; EMEA 16%, APAC 7%, and Other Americas 5%

U.S. revenue grew 33% year-over-year; EMEA 64%, APAC (45)%, and Other Americas 7%

GAAP net income of $26 million, non-GAAP net income of $46 million

GAAP diluted net earnings per share (EPS) of $0.11, non-GAAP EPS of $0.19

Adjusted EBITDA of $81 million

New products – Fitbit Blaze TM, Alta TM, Fitbit Charge 2 TM, Fitbit Flex 2 TM and related accessories – comprised 79% of Q316 revenue, compared to 54% in Q216.

GAAP and non-GAAP gross margin were flat year-over-year at 48% and up 600 basis points sequentially. Higher estimated warranty claims for legacy products were offset by lower costs on certain replacement units.

GAAP operating expenses increased by 52% and non-GAAP operating expenses increased by 46% primarily driven by a 93% increase in GAAP and 91% increase in non-GAAP R&D spend. Sales and Marketing costs remain the largest expense line item with GAAP and non-GAAP costs rising 23%. The expense in R&D and sales and marketing was to bolster innovation and growth. The bulk of the expense came from headcount. R&D headcount increased 105% year-over-year and represented approximately 60% of our workforce.

Third Quarter 2016 and Recent Fitbit Operational Highlights

11% growth in unit sales, 11% rise in average selling price
60% of the activations in the quarter came from new customers buying new products, 40% from customers who made repeat purchases of new products.

Of the repeat customers, approximately 20% were reactivations (customers who were inactive for 90 days or greater).
Corporate wellness: Expanded reach by signing partnership with Virgin Pulse, one of the leading corporate wellness technology companies; added new customers including Pitney Bowes and Dr. Pepper/Snapple Group.

Substantially completed the global installation of new display materials in many retail locations.

Introduced two new products, Charge 2 and Flex 2, and associated accessories; introduced a new accessories partnership with Simply Vera Vera Wang for Kohl's.

Introduced Blaze and Alta gold series and new accessories for each device.

Launched new software feature Adventures, providing a virtual, personal challenge experience for Fitbit users.
Business Outlook

Full year 2016:

The company expects revenue between $2.320 billion and $2.345 billion, representing growth of 25%-26%, with non-GAAP earnings per diluted share in the range of $0.55 to $0.59, and a non-GAAP tax rate of approximately 34%.

Fourth quarter 2016:

The company expects revenue between $725 million and $750 million, representing growth of 2%-5%, with non-GAAP earnings per diluted share in the range of $0.14 to $0.18, and a non-GAAP tax rate of approximately 33%.

[eastunder]

FIT


Short Interest (Shares Short)
58,448,400

Short Interest Ratio (Days To Cover)
10.4

Short Percent of Float
43.75 %

Short % Increase / Decrease
-1 %

Short Interest (Shares Short) - Prior
59,147,500

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Fitbit (NYSE: FIT) reported Q4 EPS of ($0.65), $0.15 worse than the analyst estimate of ($0.50). Revenue for the quarter came in at $574 million versus the consensus estimate of $576.04 million.

GUIDANCE:

Fitbit sees Q1 2017 Non-GAAP Basic EPS of ($0.20)-($0.18). Fitbit sees Q1 2017 revenue of $270-290 million.

Sees FY 2017 Non-GAAP Basic EPS ($0.44)-($0.22). Sees FY 2017 revenues of $1.5-$1.7 billion.

[eastunder]

FIT 5.70

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FIT

cpps 5.21

5d 5.17
20d 5.40

blackrock
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=138197590




note 50vs200 placement

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Fitbit Ships More than One Million Fitbit Versa Devices; Over Two Million Use Female Health Tracking Within First Mont

Business WireJune 4, 2018

https://finance.yahoo.com/news/fitbit-ships-more-one-million-131200553.html

SAN FRANCISCO--(BUSINESS WIRE)--

Fitbit, Inc. (FIT), the leading global wearables brand, today announced that it has shipped more than one million Fitbit Versa™ devices since general availability began on April 16, demonstrating strong consumer demand for a well-designed health and fitness-focused smartwatch with long battery life and broad compatibility, at an affordable price point. Additionally, Fitbit announced that more than 2.4 million users have already used its new female health tracking feature, which became available to all Fitbit app users last month.

“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”

Within the first two weeks that female health tracking was made available to iOS and Windows users, more than one million users began using this feature. Now, with cross platform availability for Android users as well:
• More than 2.4 million users have added the feature to their Fitbit app
• 1.8 million users have added at least one period to the calendar
• More than 500,000 users have added two or more retrospective periods
• Nearly 700,000 users have logged one or more symptoms

With female health tracking, Fitbit users can better understand their overall health and wellness by accessing their data all in one place. Combined with the user’s sleep and activity data, Fitbit is providing a way for its users to gain a better understanding of how their cycle impacts other aspects of their health and wellness, while also potentially creating one of the largest databases of female health.

Fitbit continues to see growth in apps and clock faces built for Fitbit OS. Through its software development kit (SDK), more than 18,000 developers have joined the Fitbit developer community and over 900 apps and clock faces have been built. Fitbit smartwatch users also have new options to help manage their health directly from the wrist, with new apps and clock faces from partners like One Drop, Sickweather and Walgreens.

Fitbit Versa is available at global retail partner stores and online worldwide, as well as Fitbit.com, for $199.95 (USD) in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from $29.95-$99.95 (USD). Fitbit Versa Special Edition, which includes Fitbit Pay, is available for $229.95 (USD) in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, each with an extra black classic band.

About Fitbit Versa

Fitbit Versa is your personalized daily health and fitness companion: a modern, full-featured and competitively priced smartwatch that helps empower you to take action, make the most of every moment, stay connected and reach your goals. A 24/7 health and wellness companion, Versa helps you reach your goals with a personalized on-device health dashboard, new female health tracking featureii, and an advanced health and fitness experience – all with 4+ days battery lifeiii. Versa also helps you stay connected with advanced smart features like phone-free music, secure, wallet-free payments with Fitbit Versa Special Editioniv, notifications, and Android quick replies – along with more than 900 popular brand, developer and Fitbit Labs appsv, and customizable clock faces. Versa currently holds the top two “Best Seller” spots in Smart Watches on Amazon.com.

About Fitbit, Inc. (FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

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FIT

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Fitbit: Why These Analysts Are ‘Warming up’ to the Stock

Look past the departure of Fitbit’s CFO and focus on the long-term business instead.

https://www.barrons.com/articles/fitbit-why-these-analysts-are-warming-up-to-the-stock-1528380571?mod=yahoobarrons&ru=yahoo&yptr=yahoo

“We are warming up,” wrote Wedbush analysts in a Wednesday note, though they didn’t change their “neutral” rating or $6 price target—right around current levels—on the Barron’s Next 50 company’s shares. (That’s generally in line with Wall Street’s outlook, according to FactSet data.)

While Fitbit (FIT) yesterday said CFO Bill Zerella is leaving, there are certainly reasons for optimism as it works to become a smartwatch company rather than a fitness tracker outfit.

Fitbit had a ready replacement, COO Ronald Kisling, a four-year company veteran. More generally, its well-reviewed Versa smartwatch has already sold more than 1 million units, and users appear to be taking to its new health apps. That news has helped pull the company’s shares into positive territory, and ahead of the S&P 500, for the year.

Wedbush indicated some concern that the Versa might be eating into sales of its more expensive predecessor, the Ionic; that could contribute to an expected to be a dip in full-year sales. Longer-term, though, the analysts believe Fitbit has a shot to compete with the Apple (AAPL) Watch and other devices.


.
“Fitbit is slowly turning the ship around, with success in lower pricepoint smartwatches and eventual growth from subscription revenue in medical applications,” they wrote, suggesting that they won’t represent a “material” contribution to revenue until next year.

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Fitbit (FIT) June and July option implied volatility increases to 92, mentioned positively at Citron Research, with PT $15

Fitbit (NYSE: FIT) June call option implied volatility is at 92, July is at 65; compared to its 52-week range of 39 to 93 after mentioned positively at Citron Research, with PT $15.

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FIT
7.42 pivot

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FIT

3-9-19

5.68

Fitbit Inc (Nyse: FIT)

SEC, nasdaq,

ShortSqueeze, yahoo

Finviz, StockTA, Stoxline,