As the saying goes, any publicity is good publicity. Recall, Red Bull is banned in certain countries- Germany, i believe. Yet it still sells- a lot. Red Bull is marketed as a party drink, recovery drink, etc. They brilliantly do not market themselves as a family drink. Think of the name "rock star" what do you think they mean? Red bull only has something like 3 distributors. They are a marketing company. We can get our drink in every store, but if we dont find our branding/marketing legs, it wont sell. Read between Drnec's lines, the leaf conflict is what he thinks will make our drink stand out- i tend to agree.
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