Who is "they"? Everyone but you and other fans knew that this biz is highly competitive. But, you thought that PLSB's attraction was their unique Baxter-created PULSE health drink. Yet, they still haven't made a dime from Baxter's PULSE. Would you have bought if you knew PLSB was really just going into the lemonade biz? (Which is what Yates did before he went bankrupt.)
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