Markets want in a hot, new play in the tech industry. This has tons of shorts in it for the very reasons you don't like it...yet stock trades at a new 52-week high every week since going public. Even in a bad market day, it's hard to get a decent pull-back.
That trend is likely to continue right up trough their earnings release. With sales in 50 countries, I'm not thinking this goes down...even if the peeps at your gym ain't wearing any of their gear. ;-)
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