Replies to post #26627 on 22nd Century Group Inc (XXII)

[jockinmikeg]

I don't think Dollar General customers are the target market for a premium priced cigarette like Red Sun. Dollar store customers are generally convenience and budget minded. I could see Marlboros and Camels sell well because of their brand image, and maybe even some discount brands, but a cigarette priced at a 1.25/1.5x of Marlboro seems like a hard sell there.