*********************************** re:Bar code readers Thursday 18th March 2004 http://www.w2forum.com/i/David_Foster_Lyons/journal The whole area of linking the physical world to the virtual world will be driven by unique identifiers. HP have done some work in this space www.hp.cooltown.com and now Microsoft and Sun are also on the edge. We will see more types of 2D codes coming through such as the QR codes in Japan and the STcodes mentioned. then we will see RFID codes move from the shipper cases and pallets onto the consumer products. (This is some way off). The real bridge might be the standard 1D codes which are already in mass circulation since Wrigleys used one on a pack in June 26th 1964. Imagine taking a photograph of a standard 1D barcode with your mobile phone and it then acts as a "direct dial hyper link" to the content behind the code is cyberspace. This may well be audio in which case you could have the book narrated to you while you drive (see www.audible.com). However lets view the barcode as a more info button or better still you click on it and it then sends you back an electronic voucher for use at epos. In my view the good old fashioned 1D barcode is the "missing link". I think the Neomedia (www.neom.com) patents will shine through and the PaperClick switch may become the global standard. (see www.paperclick.com). This future could be fun for all as long as we learn from the CueCat mistakes. *********************************************************
LONDON & FORT MYERS, Fla.--(BUSINESS WIRE)--Sept. 9, 2003
When David Foster-Lyons signed an agreement for his company to sell and license the PaperClick(TM) Internet-linking technology and the portfolio of Intellectual Properties and patents from NeoMedia Technologies, Inc. (OTCBB: NEOM) of the U.S., the London-based entrepreneur and managing director of Big Gig Strategies simply couldn't contain his enthusiasm.
The PaperClick for Camera Cell Phones(TM), available first for the Nokia(R) 3650 camera phone, reads UPC/EAN and other bar codes through the camera to link the user quickly and directly to corresponding the Web site or information.
"I've tracked PaperClick for several years, believing all it needed to be incredibly successful was the right device to unleash its amazing power," said Foster-Lyons. "Now that device is here - the mobile/cell picture phone! This happened by chance, much like the mobile text market in Europe emerged almost overnight to become a $42 billion 'mistake'. I believe PaperClick for Camera Cell Phones will be bigger than text messaging!"
Direct Link to the Internet
Pioneered and patented by NeoMedia, PaperClick reads and decodes bar codes to link users to the Internet, providing information and enabling m-commerce. It employs a standard browser, optional client software, and a network of online service and applications servers transparent to the user, who simply takes a picture with the camera phone and is automatically connected to tailored on-line Web information.
PaperClick installs via the phone's infrared (IR) port, the BlueTooth(R) wireless network, or by download using its built-in browser, requiring only 11.3KB of memory. With software currently implemented for the Symbian(TM) operating system, it supports UPC-A, UPC-E, EAN-13, ISBN and PaperClick codes. A previously version of PaperClick runs on Palm Pilot(R) PDA's.
Used with mobile camera phones, PaperClick enables m-commerce, letting companies and product/brand managers gain immediate and direct access to readers/shoppers online.
'Mobile Phone Companies Buying More Lenses Than Camera Companies'
In its agreement with NeoMedia, Big Gig Strategies will sell PaperClick technology, and licenses for the IP around the technology, in the U.K. and throughout Europe.
Business Wire, Sept 9, 2003 Continued from page 1. http://findarticles.com/p/articles/mi_m0EIN/is_2003_Sept_9/ai_107457776/pg_2 "What great timing!" said Foster-Lyons. "With more than 1.4 billion mobile phones in circulation - with that number growing every day - mobile companies are buying more lenses than camera companies!
"In Europe, mobile/cellular phone users pay only to make calls, not receive them, as is the case in the U.S.," reminded Foster-Lyons. "And in the U.S., during the 'American Idol' TV phenomenon, AT&T Wireless thought 35,000 text messages in one night was 'good'; in the U.K., we sent 78 million text messages on Valentine's Day alone... and we have only 58 million people!"
Foster-Lyons said that when NeoMedia's chief scientist Kevin Hunter got the Nokia 3650 mobile phone to read a PaperClick code, "I just couldn't contain my enthusiasm, and set out immediately to represent PaperClick in the U.K. and Europe because - as I said before - linking to the Internet from a mobile phone will be bigger than texting!"
Building Profits Through PaperClick and IP
NeoMedia Chairman Chas Fritz said, "the combination of David's enthusiasm and the power of PaperClick for Camera Cell Phones should be unbeatable, extending our reach and profit potential. Our patented technologies are in demand, and we are aggressively working to sell licenses and ensure that our shareholders' investment in patents and other IP is protected and a viable generator of income," he said.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (www.neom.com), is an innovator and international leader in print-to-Internet and other technologies which make information faster and easier to access, with expertise in homeland security and e-authentication applications. NeoMedia markets services which link physical information and objects to the Internet under the PaperClick and PaperClick For Cell Phones trademarks, and its Systems Integration Group specializes in Open and Storage System solutions and automating print production operations. NeoMedia has announced plans to acquire and merge with Loch Energy, Inc., of Houston, an energy company with proven and probable reserves of 13.67 million barrels of oil, and Secure Source Technologies, Inc., of Silver Spring, Maryland, a provider of security solutions and a pioneer in covert security technology for the manufacturing and financial services industries.
About Big Gig Strategies
Continued from page 2. http://findarticles.com/p/articles/mi_m0EIN/is_2003_Sept_9/ai_107457776/pg_3 Big Gig Strategies (www.BigGigStrategies.com) is a U.K.-based consultancy that helps clients explore and execute technologies within the mobile media sector, offering what it calls "technology with a twist." Big Gig operates across all the main brand-related sectors, such as FMCG, pharmaceutical, travel and entertainment, helping brand owners/managers capitalize on the new growth market of mobile permission marketing.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
PaperClick and PaperClick for Camera Cell Phones are trademarks of NeoMedia Technologies, Inc.
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