Excellent news release! Speaks pointedly of where they are, where they're going, and how they will be getting there. The medical side is also very interesting...
You are too pessimistic. South Florida is very real and leading to many others. Everyone will know exactly where soon enough after a few runs through. Contracts are probably restricting location announcement until there is a long term contract after initial sales. Also, this is a time where manipulation is evident and you should limit what you can tell those manipulating. When the foundations are established it won't matter. Let it grow.