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KULiquidGold

07/13/15 6:55 PM

#252309 RE: StrikeWilliams #252297

Kroger or Costco, the game changer? Here's the DD, I'm not throwing darts. Read the article in the Forbes link below!!! Same path as the category leader, the article lists the category leader starting with Kroger and Costo! Do a little homework before throwing darts!

it's speculation like this that doesn't help. even if it is one of those two, it does no good for us to sit here and throw darts at potential accounts.

Vanis

Regarding this newest key account: we expect it to be our game changer based on the path taken by the category leader in the VitaminFIZZ space.

Vanis

The new "game changing" account truly is a game changer. I realize you (and
all shareholders) would like more details on this account, but I am guessing
you do not want us to jeopardize this account for any reason or under any
circumstances. This is a HUGE milestone in our business model, and it would
be unwise of us to jeopardize this new relationship by "jumping the gun" on
its announcement.

Klock

The Unlikely Rise of Sparkling ICE

sparkling-ice-bottles

In the summer of 2010, a struggling niche beverage company based in the suburbs of Seattle was in turmoil: their CEO, president, and VP of sales all quit the firm in a 6-week time span. It was the best thing that could have happened to the company, TalkingRain.

The man then promoted to the top job, Kevin Klock, decided to make a last-ditch bet placing all his chips behind a redesigned version of TalkingRain’s sparkling water product flavored with a hint of fruit juices. Sparkling ICE received a lifeline from grocery chain Kroger, which picked up the product on a limited trial basis — and were blown away by how quickly these bottles flew off the shelves.

Success at Costco followed, and the rest, as they say, is history. Sparkling ICE sold roughly $10 million in 2010. According to Nielsen data, it sold north of $280 million in 2013 (not counting sparkling lemonade sales), and could hit $400 million or more in sales this year. Klock aims for Sparkling ICE to be a billion-dollar brand by 2018......... http://www.forbes.com/sites/karstenstrauss/2013/06/05/turning-water-into-cash-the-unlikely-success-of-talking-rain/