Guessing things before they happen has always done wonders for this stock, didn't you know? ;).
Deals also fall through all the time as well, so until we get a confirmation of this "key account" deal actually happening, it means nothing tbh. Not the first time Vanis tried to hype and delay a product/deal, then not hear about it until many months later (for ex. vitamin creamer). Where the PPS will be until then is anyone's guess.