Actually, the detail of the plan was lacking up until this e-mail, which actually describes the process. That, yes, is good.
The "key account" thing is interesting, because that means that they're in the process, but it hasn't been finalized.
both of these issues are fluid, to which i say that is good to see that he is saying what he is allowed to, and nothing more. i'm personally more worried about debt management, but that's all in due time. of course, the product has to actually sell.