The one area that cost no money to speak of where Castle Brands really drops the ball is social media. All of their top brands could be more interesting and active. They could all be "involvement-driven".
They could have all kinds of contests. Best recipes and marinades. That can go on all year long.
If they take the time to have the social media sites, manage them correctly and make them interesting enough that lots of people want to check in every day.
Give away a piece of merchandise every week. Get people to want to wear Goslings and Jefferson's gear. They'll be walking and talking advertisements.
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