I recommend everyone should read these trip advisor reviews. After each comment by customer, there is response by either Joel himself or someone from lodge. It is great read for everyone to find out how they take care of customers. It is hard to keep all customers happy regardless of service or food but for most part they are doing really good job. When customer likes a place and food he/she will recommend to their friends and families and that is how they get more and more business. Interestingly most of the customers are out of state and some international customers as well..
Get ready to add to those already good revenues pouring in. They pr'd that they have gained $200k in reverence this quarter, and its not only their highest, but its growing rapidly. Buy as many 1s you can get your hands on.
Reviews look great, only thing i noticed is it looks like they need to do some remodeling but the MAIN focus is customer satisfaction to keep people coming back and spread the word$$$