They used to distribute the disposable e-cigs to retail, they are largely abandoning that as that market has gotten really crowded. They still do that at a small level, but they are entering high margin vapor shop market. They currently have 10 shops in Florida. They sell their own juice and merchandise "craft juice" and sell a variety of brands' vaporizer.
The goal is to be the Starbucks/best buy of vaporizers...
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