I just got done listening to it. For those interested in hearing the interview on FBEC, skip forward to the 55 minute mark. Pay particular attention at the 1 hour and 32 minute mark. Very interesting.
For originally and curb appeal of the bottle, I would give the appearance of the Wolfshot bottle an A+. Outstanding look! I can definitely see this logo as being a real eye catcher in the stores. Now, as far as presentation of the product, I would say a C- for presentation. You would think WOW would have had someone a little more professional in describing the product.
GLTA.