Some expected a big box deal announcement at SHM but IDK why they would. The company reiterated its plan for distribution in big box stores and the reason behind it (building out ABCO, waiting for phase 3 to be complete).
The shorts took advantage of the negative news (in some opinions). Some did not agree with the kiosk plan while they wait for phase 3, which is a great idea rather than sitting on their A$$ waiting for phase three.
Short and sweet...shorts took over and caused panic selling as well which leaves us here. NOTHING has changed in terms of product coming to market, in fact its better IMO. Demoing and selling at high volume malls (vs. costco demoing) will sell and drive attention to build the brand.
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