Focusing on the actual product & company itself is indeed unconventional in the pinks.... But we like unconventional. A relauching you say? good find. What an ahfd relaunching would mean in this instance -
4. Mergers & Acquisitions:
When two entities combine there are typically two unique audiences left to communicate with. Sometimes this can require a rebrand or relaunch in a way that will appeal to both. In other cases one of the brands may be more dominant requiring more of a revitalisation or refresh with it becoming the so."