any of those would be awesome. My guess is that they will start them regionally, in our primary markets. As Vanis said, now that they have divested from their previous business markets and completely are dedicated to the beverage business, they are ready to go national....
"Now we have completely cut the cord with our former line of business and are now completely focused on the beverage industry and taking our flagship product, VitaminFIZZ, to a national market."
Connect the dots..."Game Changer", "Key account", "Completely focused on the beverage business and taking our flagship product, VitaminFizz, to a national Market".
that sentence alone should show that something is inbound. "Game changer" is a relevant term....it really depends on what scale he is talking about. AGAIN...if you look at my post history...I always say this "Manage Expectations" the expectations were so high for this Q that everyone got all pissy when it wasn't awesome. By no means was it amazing, but by no means was it awful.
My interpretation of "Game Changer" - it will be a huge account that will eventually lead to national exposure. As Beaglegal has speculated "Walmart, Costco, Target or his American Pharaoh Choice Starbucks". Just because VitaminFizz is placed in one of these chains does not immediately mean "Holy SHIT we are national! We are killing sales! we did it!"....No. It is the FOOT in the door and it's actually where the even more WORK is required. Products that are thrown into these big chains are expected to perform, therefore VitaminFizz will be fighting for shelf space, fighting for advertisement placement etc etc. The road will long and hard (that's what she said), but signing one of these accounts will be a MASSIVE leap forward for the company, and provide the opportunity to really shine in the lightly carbonated water market. Opportunity is what Vfizz needs from one of these accounts, if/when that opportunity arises...Vanis and Co must seize the moment and take advantage of the situation.
All my opinion.
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