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TheExpertHimself

06/23/15 8:51 PM

#76048 RE: JimmyJams #76047

That is probably meant for markets like Brazil, Mexico and Russia, and through a partner like Avon and Natura.

Fitmiss and Nature Sport products might be good for that purpose.

Unfortunately, most of Musclepharm's products are directed at sophisticated guys living in metropolitan areas in the US, heavily supported by branding efforts on the Internet. Direct selling audiences are completely opposite to that, where it is primarily less sophisticated women living in emerging markets, that are pushed to buy some nicely packaged functional and good-for-you products.

Avon is currently having a partnership with Greek Korres for the Brazilian market where it faces tough competition from Natura.

Musclepharm doesn't really have the resources to engage in direct selling on it's own, the timing is horrible now where the Brazilian real and the Russian ruple are so low.


drive929

06/24/15 7:27 AM

#76049 RE: JimmyJams #76047

It's only for the over 40 line they plan on starting, not everything.

Stock_Dog

06/24/15 8:41 AM

#76050 RE: JimmyJams #76047

Regardless of what it's for , why do they feel this should be a focus ? This management never seems to surprise me. Great job Brad!