perhaps the company's expectation for sales performance is so unrealistic, that their sales executives got no chance of meeting the numbers...but are blamed for not meeting these unrealistic expectations regardless.
Musclepharm is a maturing company, it sells for 50% more than what Nestle's Butterfinger sells for, which in itself is quite impressive. So, it's a question whether Musclepharm can just grow non stop, with limited liquidity and with the identity of the company leaving the roots of the UFC and NFL. Also, the company is suffering from negative press, and damaged reputation because of protein spiking accusation, where it got no third party quality verification conveyed in marketing to defend itself with.
I find the Musclepharm Sport Science Institute being more of a sort of self verification that probably makes it less effective at conveying trustworthiness, than had the verification appeared more thirdparty.
Chromadex verification seal emphasized in the marketing of BPI Sports, professionally implemented by Zimmerman advertising is giving a whole lot more trustworthy and clear message to consumers regarding the verification of quality imo. Simplicity is a deed, there is no need to excuse too much...like a bunch of old ladies...let somebody independent, that is trusted by consumers, verify the quality of your products.
News 
Market Data 
Discover 
