In order for the price to change, new blood needs to take notice. Yeah, there's a lot of applications out there professing they have an answer to drowsy driving but after hearing more about the WAM watch last night, they have something that they feel will prevent the condition long before it's too late.It only takes a second to nod off and by the time you are startled into waking up, you may already have gone off the road or worse. I think they have taken this technology further than anything that may be out there and with that, nothing is comparable.