We'll be okay. "Reverse Split" is in the first 20 pages of any fundamental stock trading book as a bad sign. Usually a struggling company on the NASDAQ or NYSE with a pps so low they might be dropped.
In IPRE's case, they do have potential, but as a penny stock their chance of any institutional investing is slim. The solution, increase the PPS and decrease the share count via reverse split. It's necessary for this company, but will come with some pain.
BUT.. they should have waited until after this GOOD PR (90% of it, atleast) had its run.