According to Mr. Slotkin, 145 units sold per month is break-even. (He mentioned this in one of the videos). Meaning 1,740 units per year is break-even. If the Mexico City deal reaches the potential that their press release states, the company will be profitable. 1,000 units profitable (2,750-1,740). Profit on 1,000 units is ~$10 million at the $10,000 per unit low end you mentioned. That's a nickel per share annual profit assuming 200 million shares. Give it a PE of just 10 and you get a share price of $.50
That's why I'm invested here.
(Somebody please check my math and reasoning)