Im with you BizMan… I live in Tampa area, but work in Lakeland, FL. Few months back, I went a bought DNA drinks during my lunch since there is a Big Lots store 10 min away. I went back a few weeks later to buy some more but they didn’t have any in stock. I sent an e-mail to Big Lots and I asked if they still have DNA drinks and was this onetime thing with DNA drinks. They responded to me with all the locations that still had it in stock, and it was in Lakeland and Tampa Bay area. They also said it was onetime deal, once it sells out, there will be no more.
On paper, DNA was selling at a loss but the exposure of the product nationwide might even have a bigger impact than the loss itself. It can really take everyone by surprise. We just have to wait and see what’s next.
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