Good grief. Clearly it is not your quote since I actually wrote who authored it....and included the link.
Once again though why didn't he need to be 'realistic' to try and sell without the engineering, financial, or sales infrastructure you claim has been the reason for lack of a sale going on two years ?
And since you are the one claiming Heddle needed engineering, financial, or sales infrastructure in order to make a sale, yet started doing it without such items, the question is being addressed accordingly to the proper party.