This just isn't bright analysis ... its the taste and product line that will keep it around ... an different option to the metallic taste that other drinks provide ... plus its more healthy for the consumer
Healthy, non-chemical, non fructose/corn syrup alternative drinks with hemp are not a fad. Even if they had no hemp, the healthy alternative energy drink and other beverages has legs on its own.
No chemicals, no fake sugar, great taste. Not a fad.