Replies to post #70651 on Electronic Cigarettes International Group Ltd fka

[uksausage]

that's not how retailers monitor progress though!

look at QoQ numbers (perhaps adjusted for seasonal activity). YoY numbers are useful but not at all interesting or relevant compared to QoQ.


Q1 numbers in 2014 for instance didnt include all the business they bought.

you need "same store sales" numbers which in this case could be by brand and country

Q1 2015 lower than Q4 2014 lower than Q3 2014 see the pattern?

[MIKALJAMES]

Agree 100%

Everyone stop starring at the tree....step back and look at the forest!

Can't remember who said it on this board...but it is right on target!