USAR is a really good ticker name!
Phonetically, it sounds like soar; which will subconsciously influence how people view this stock...
And numerically; (each letter represents a number in numerology) the new letters have a much better vibration. SAMP breaks down to a 4, which represents security, stability, or resistance to change. Working hard, patience, system and order, etc.
The new letters USAR break down to a 5, which represents freedom, change, fast-moving, fickle, playful, drama.
I bet things are going to get REALLY intetesting for this stock this year...